外贸开发信，也称为商业推广信，是指企业或个人向海外企业或个人发送的用于推广商品、服务或品牌的信件。这类信件通常包含企业的简介、产品的详细信息、报价单、交货期限等内容，旨在吸引海外客户的兴趣，促进业务往来。
外贸开发信广泛应用于跨境贸易和国际贸易领域，是企业拓展海外市场、寻找新客户的重要工具。其中，电子邮件形式的外贸开发信在当今网络化的商务环境中尤为常见。
接下来我们就外贸如何写开发信提出一些建议，我们会分享不同行业的外贸开发信模板和外贸客户开发信范文。如果你是刚开始进入外贸行业，想要了解外贸行业的全流程，可以看下新手如何做外贸？
外贸开发信标题怎么写才能让客户回复？
写一个有效的外贸开发信标题是很重要的，因为这有助于吸引客户的注意力并促使他们回复您的邮件。
那么，外贸开发信标题应该怎么写呢？这里有几条建议：
说明您的产品或服务的优势：您可以在标题中提到您的产品或服务的独特优势，以吸引客户的注意力。例如，“您的生产线提升效率的最佳选择：我们的机器人搬运系统”。
强调您的公司的经验和专业知识：您可以在标题中提到您的公司在相关领域的丰富经验和专业知识。这有助于建立信任，并向客户表明您是一家可靠的合作伙伴。例如，“20年专业生产定制机械设备的领导者：我们的公司”。
提供特殊优惠或折扣：如果您能够为客户提供特殊优惠或折扣，那么这可能是一个很好的吸引客户的标题。例如，“限时优惠：订购我们的产品享受8折优惠”。
强调时效性：如果您的产品或服务具有时效性，那么在标题中强调这一点可能更能吸引客户回复。
外贸开发信技巧-15点
- 制定一个明确的目标，以便您的开发信有一个明确的目标，帮助您的潜在客户了解您想要达到什么。
- 在第一段就解决您的潜在客户的问题。
- 使用您的开发信吸引潜在客户的注意力。
- 确保您的开发信是简短而有吸引力的。
- 在您的开发信中提供有价值的信息，以便您的潜在客户能够真正了解您的产品或服务。
- 使用动词来描述您的产品或服务能够为潜在客户做什么。
- 在您的开发信中加入您的公司的背景信息，以便您的潜在客户能够了解您的公司。
- 使用您的开发信向潜在客户展示您的产品或服务的优势。
- 在您的开发信中提供证明您的产品或服务是有效的。
- 在您的开发信中提供联系信息，让您的潜在客户可以轻松地与您取得联系。
- 使用友好的语言，让您的潜在客户感到您是可信赖的。
- 使用您的开发信向潜在客户提出问题，以便了解他们的兴趣和需求。
- 选择合适的收件人。外贸开发信应该写给有兴趣或需求的客户，而不是随便发给任何人。
- 认真审阅收件人的信息。如果你的外贸开发信涉及的是特定的行业或地区，你应该认真审阅收件人的简历或公司信息，找出共同话题或兴趣点。
- 确保信件内容简洁明了。外贸开发信应该简要介绍企业或产品，并解释为什么收件人会对此感兴趣。避免使用过多的行业术语或枯燥的文字。
外贸开发信的格式有哪些？
- 信函式：适用于正式的商务场合，信件应包含公司名称、地址、联系方式和其他相关信息。
- 电子邮件式：适用于快速、便捷的商务沟通，应包含公司名称、地址、联系方式和其他相关信息。
- 商务信函式：适用于正式的商务场合，信件应包含公司名称、地址、联系方式和其他相关信息。
- 商务电子邮件式：适用于快速、便捷的商务沟通，应包含公司名称、地址、联系方式和其他相关信息。
- 个人信函式：适用于个人与个人之间的沟通，信件应包含个人名称、地址、联系方式和其他相关信息。
- 个人电子邮件式：适用于个人与个人之间的快速、便捷的沟通，应包含个人名称、地址、联系方式和其他相关信息。
- 市场调研式：适用于对市场进行调研的情况，信件应包含公司名称、地址、联系方式和其他相关信息。
- 询盘式：适用于向公司询问产品信息或报价的情况，信件应包含公司名称、地址、联系方式。
外贸开发信结尾如何写才能让客户回复？
在写外贸开发信的结尾时，最重要的是让客户感到您的诚意并且希望与您进一步联系。因此，您应该清晰地表达您希望与客户进一步沟通的意图。您还可以提供联系方式，并邀请客户在有任何疑问或需要帮助时与您联系。
以下是一些具体建议，帮助您写出有力的外贸开发信结尾：
- 表明您的诚意：在结尾处表明您希望与客户建立长期合作关系，并为此愿意付出努力。
- 提供联系方式：在结尾处提供您的联系方式，包括电话号码、电子邮件地址和公司网站。
- 邀请客户联系您：在结尾处直接邀请客户联系您，告诉他们您随时愿意为他们提供帮助。
- 强调沟通的重要性：在结尾处强调沟通的重要性，并表示您希望与客户保持密切联系，以解决任何问题或疑虑。
- 表达感谢：在结尾处表达对客户的感谢，并祝愿他们一切顺利。
外贸开发信模板
外贸开发信中的AIDA模板
AIDA是外贸开发信中常用的一种外贸开发信模板，其中的每个字母代表一个不同的阶段：
A：Attention（注意）：吸引收信人的注意力。
I：Interest（兴趣）：增加收信人对你的产品或服务的兴趣。
D：Desire（渴望）：增加收信人对你的产品或服务的渴望。
A：Action（行动）：促使收信人采取行动，例如联系你或订购产品。
AIDA外贸开发信模板通常在外贸开发信中使用，目的是吸引收信人的注意并促使他们对你的产品或服务产生兴趣，最终促使他们采取行动。举个例子，假设你是一家出口公司，你可能会发送以下邮件给一家外国公司：
Dear [Recipient],
I hope this email finds you well. My name is [Your Name] and I am the [Position] at [Company]. We specialize in exporting Product/Service to international markets, and I am writing to introduce our company to you and explore potential business opportunities.
Our Product/Service is known for its [Quality/Feature], and we have received [Positive Feedback/Award] from satisfied customers in the past. We also offer competitive pricing and excellent customer service.
I believe that our company would be a valuable partner for you, and I would love the opportunity to discuss how we can work together to bring our high-quality Product/Service to your market. Please let me know if you are interested in learning more or if you have any questions.
Thank you for your time and consideration.
Best regards,
[Your Name]
外贸开发信中的BBB模板
BBB外贸开发信模板是指在外贸开发信中使用的一种写作模板，用于向潜在客户进行推销或做出建议。该模板通常包含三个部分，即：
B：Background（背景）
这部分通常包含有关公司或产品的信息，包括公司简介、产品简介、产品优势、公司历史等。这一部分的目的是让潜在客户了解你的公司和产品，并对你的公司和产品产生兴趣。
B：Benefit（好处）
这部分列举了使用你的产品或服务的相关好处。这一部分的目的是让潜在客户了解使用你的产品或服务的好处，并希望他们能够与你合作。
B：Call to action（行动呼吁）
这部分是让潜在客户采取行动的部分。通常包括你希望他们做什么，例如：联系你获取更多信息、与你联系讨论合作事宜、访问你的网站等。
下面是一个使用BBB外贸开发信模板的外贸客户开发信范文示例：
Dear [prospective client],
I hope this email finds you well. My name is [Your Name] and I am the [Your Role] at [Company Name].
[Company Name] has been in the business of [what your company does] for over [number] years, and we have developed a reputation for providing top-quality [what you sell]. Our products/services have been praised for their [list some benefits of your product/service].
I wanted to reach out and see if you would be interested in learning more about how our products/services could benefit your business. Our team would be happy to set cooperation with you.
If you have any questions, please feel free to contact us.
Your Name.
Thank you.
外贸开发信中的BAB模板
BAB外贸开发信模板是一种外贸开发信中常用的写作模板，它代表了Benefit（好处），Action（行动）和Benefit（好处）三部分。
简单来说，外贸开发信中的BAB模板是一种先向对方介绍自己公司的产品或服务的优势，然后提出一个行动建议（例如邀请对方进行洽谈或试用产品），最后再重申一遍自己公司的优势。这样的写作模板可以帮助你在短时间内向对方清晰地传达信息，并促进两方的合作。
举个例子，以下是一封使用了BAB外贸开发信模板的外贸开发信的英文版本：
Dear [Name],
I hope this email finds you well. We at [Company] specialize in the production of Product/Service , and I believe that our high-quality offerings could be a great fit for your business.
Some benefits of working with us include:
Quick turnaround times
Competitive pricing
Excellent customer service
We would love the opportunity to discuss how our products or services could benefit your company in more detail. May I suggest a call next week to explore potential collaboration?Thank you for considering us. I look forward to discussing the potential benefits of working together further.
Sincerely,
[Your Name]
外贸开发信中的PAS模板
PAS模板是“产品介绍信”的缩写，即Product Introduction Letter。外贸开发信是指为了推广公司的产品，向海外客户发送的电子邮件，主要介绍公司的产品的特点、优势和用途。
外贸客户开发信范文：
Dear [客户名],
I am writing to introduce our company and our latest product to you.
Our company, [公司名], specializes in the manufacture of [产品类型] for over [公司历史] years. Our latest product, the [产品名], is a [产品特点] and has been well received by customers in the [市场] market.
One of the key features of the [产品名] is its [产品特点]. It is also [其他优点] and is suitable for use in a variety of settings, including [适用场景].
We believe that the [产品名] would be a valuable addition to your product line and would be happy to provide you with more information and samples upon request.
Thank you for considering our product. We look forward to the opportunity to do business with you.
Sincerely,
[你的名字]
[公司名]
外贸开发信中的QVC模板
QVC是一种用于开发新客户的外贸开发信模板，旨在帮助您在外贸邮件中更有效地表达您的主题。QVC开发信模板包括三个部分：
问题（Question）：首先，您应该提出一个问题，以引起读者的兴趣。这可以是一个问题，也可以是一个问题。
价值主张（Value Proposition）：接下来，您应该解释为什么您的产品或服务能够解决读者的问题。您应该清楚地说明您的产品或服务的独特优势，并告诉读者为什么选择您而不是竞争对手。
呼吁行动（Call to Action）：最后，您应该告诉读者下一步应该做什么。这可以是要求他们访问您的网站，下载您的产品目录，或者给您发送一封电子邮件。
下面是一个用QVC外贸开发信模板写的外贸开发信的示例：
Dear [customer],
Are you tired of [problem]? At [company], we understand how frustrating it can be to [problem]. That’s why we’ve developed product/service to help solve this issue once and for all.
Our product/service offers the following benefits: [benefit 1], [benefit 2], and [benefit 3]. In addition, we’ve been in business for [number] years and have a track record of delivering [result] for our customers.
If you’re interested in learning more, please visit our website at [website] or give us a call at [phone number]. We’d be happy to answer any questions you may have and see if our solution is the right fit for your needs.
Best regards,
[Your name]
PPP外贸开发信模板
PPP是一种常用的外贸开发信模板，其中的PRAISE表示赞扬，PICTURE表示描述，PUSH表示推广。
这种模板的目的是在赞扬对方的同时，向对方描述自己公司的产品或服务，并尽可能地促进贸易合作。
下面是一个使用PPP外贸开发信模板的英文邮件示例：
Dear [Name],
I hope this email finds you well. I just wanted to reach out and express my sincere admiration for your company’s commitment to sustainability. Your dedication to environmentally friendly practices is truly impressive and sets a powerful example for others in your industry.
In addition to admiring your company’s values, I also wanted to introduce our own product line. At [Company], we specialize in producing Product/Service that are designed to be both high-quality and eco-friendly. We use sustainable materials and manufacturing processes to ensure that our products have a minimal impact on the environment.
I believe that our products would make a great addition to your company’s offerings and would love the opportunity to discuss a potential partnership further. Would you be available for a call next week to discuss the possibility of working together?
Thank you for considering my request. I look forward to speaking with you soon.
Sincerely,
[Your Name]
SCH外贸开发信模板
SCH是一种外贸开发信模板，代表STAR-CHAIN-HOOK的意思。
S（STAR）：表示开发信的主题，是对客户最感兴趣的点，可以是产品、服务、优惠政策等。
C（CHAIN）：连接S和H的部分，是对S进一步解释和论述的部分，要给客户提供详细的信息。
H（HOOK）：吸引客户的部分，可以是产品的独特卖点、服务的优势、优惠政策的详细情况等。
下面是一个使用SCH外贸开发信模板的外贸客户开发信范文示例：
Dear [customer],
I hope this email finds you well. I am writing to introduce our latest product, the product name .
As a product feature , the product name has been extremely popular among our clients. It’s [additional product feature] and [additional product feature] make it stand out from similar products on the market.
In addition, we offer excellent customer service and a [warranty/return policy] for added peace of mind.
I believe the product name would be a valuable addition to your product line. Would you be interested in receiving more information and pricing details?
Thank you for considering our offer.
Best regards,
[Your name]
SSS外贸开发信模板
SSS是一种外贸开发信模板，用于帮助销售人员向潜在客户推销产品或服务。S表示明星产品（Star），描述产品的特点和优势。STORY表示故事，描述如何使用该产品解决客户的问题。SOLUTION表示解决方案，描述如何帮助客户解决问题并获得收益。这种外贸开发信模板可以帮助销售人员更有效地推销产品，吸引客户的注意力并促使他们采取行动。
举例：
Dear [customer],
I am writing to introduce our latest product, the [Star] – a revolutionary product feature that has already helped numerous customers like yourself product benefit .
Allow me to share a story with you. One of our customers, [Story], was facing [problem]. They were struggling to [problem description] and were losing time and money as a result. However, once they implemented the [Star] into their [process], they were able to [result].
As you can see, the [Star] is a reliable solution that can help you [solve problem and achieve benefits]. Not only will it save you time and money, but it will also [additional benefits].
I would love the opportunity to speak with you further and see how the [Star] can specifically benefit your business. Please let me know if you are available for a call at your earliest convenience.
Thank you for considering the [Star]. I look forward to discussing this further with you.
Sincerely,
[Your Name]
BYAF外贸开发信模板
BYAF (But You Are Free) 开发信模板是一种外贸开发信的写作模式，其中邮件的结尾处给出了收件人自由选择是否接受邮件中提出的建议或邀请的语句。这种模板的优点在于，它能够给收件人留出足够的自由选择的空间，同时也能够给发件人留出应对收件人拒绝的余地。
下面是一个英文的 BYAF 外贸开发信模板的外贸开发信成功案例：
Dear [Recipient],
I hope this email finds you well. I am reaching out to you today because I believe that our company could potentially benefit from working with your company.
We specialize in providing high-quality Product/Service to [Industry] and have a strong track record of success. I believe that our Product/Service could be a valuable asset to your business.
I understand that you may not be interested in this opportunity at this time, and that is completely okay. However, I wanted to reach out and see if you would be open to discussing this further. If you are interested, I would be happy to schedule a call at your convenience to discuss the details.
But you are free to decline this invitation if you do not think it is a good fit for your company. Either way, I hope to hear from you soon.
Sincerely,
[Your Name]
RDM外贸开发信模板
外贸开发信（sales letter）的RDM（THE READER’S DIGEST MODEL）模板是一种写作模板，旨在吸引读者的注意力并促使他们采取行动。它通常包括以下几个部分：
标题：吸引读者注意并简要说明你的产品或服务
摘要：简要介绍你的产品或服务，并告诉读者这将如何使他们的生活更美好
分段：详细介绍你的产品或服务，并列出它的优点
证据：提供支持你的论点的证据，如客户案例、测试结果等
调用行动：告诉读者你希望他们做什么，如访问你的网站、购买你的产品或联系你了解更多信息
以下是一封使用RDM外贸开发信模板的外贸客户开发信范文示例：
Subject: Introducing the Best New Fitness App on the Market
Dear [Name],
Are you tired of the same old workout routine? Looking for something fresh and exciting to help you reach your fitness goals? Look no further!
Our new fitness app, [Name], is revolutionizing the way people workout. With personalized meal plans, virtual training sessions, and a supportive community of like-minded individuals, [Name] makes it easier than ever to get in shape and stay healthy.
But don’t just take our word for it. Our app has already been featured in [Publication] and received rave reviews from satisfied users.
If you’re ready to take your fitness journey to the next level, give [Name] a try today. Visit our website to learn more and sign up for a free trial.
Sincerely,
[Your Name]
各行业外贸开发信范例
LED灯怎么写外贸开发信
假如你们是LED灯生产商，以下是一封用AIDA模式来写的外贸开发信范例。
Dear [Recipient],
We hope this email finds you well. Our company, [Company], is a leading manufacturer of high-quality LED lighting products in China.
I am reaching out to introduce our company and explore potential business opportunities with your company. Our LED products are known for their energy-efficiency, long lifespan, and innovative designs, and we have received numerous awards and accolades for our products.
We believe that our LED lighting solutions would be a valuable addition to your product line, and we would love the opportunity to discuss how our products can meet the needs of your customers and drive sales for your business.
I would be happy to provide you with more information about our company and our products, and I am available to schedule a call at your convenience to discuss potential partnership opportunities in more detail.
Thank you for your time and consideration.
Best regards,
[Your Name]
服装外贸开发信怎么写？
如果你们是一个服装工厂，以下是用BBB外贸开发信模板写的一封外贸开发信样本：
Dear Customers,
We are a garment factory in China specializing in the production of high-quality clothing. Our team of skilled workers and state-of-the-art facilities ensure that we are able to meet the diverse needs of our clients.
We offer a wide range of services, including custom garment design and production, as well as bulk order fulfillment. Our competitive pricing and quick turnaround times make us an attractive partner for businesses of all sizes.
Thank you for considering us for your clothing production needs. We look forward to the opportunity to work with you.
Best regards, [Your Company Name]
我们整理了一些外贸开发信的PDF，欢迎评论获取。另外如果你想了解更多关于外贸术语和外贸工具的知识，也可以看下我们的其他文章。
